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US Mobile Commerce Continues Rapid Growth
In a predictable fashion, US mobile commerce is growing. As the spread of smartphones and tablets grows, the trend of purchasing goods and services on mobile devices grows. What is not so predictable, however, is the surprising rate at which mobile sales are growing in the States. This trend is good news for e-commerce merchants—as people find more ways to shop, businesses in the US and abroad will have more opportunities to make sales.
Why is US Mobile Commerce Growing?It is no secret that people use mobile devices to simplify their lives. From simple communication to wearables that measure your blood pressure, mobile technology is transforming the ways human beings live their lives. One apparent difference that mobile technology is causing is a change in the way we shop. In 2010, mobile e-commerce sales in the United States totaled 2.2 billion dollars. In 2013, that number skyrocketed to 42.8 billion dollars—an increase of 1,875%. According to ThePaypers.com, total US mobile commerce sales are expected to reach 50 billion dollars by the end of 2014.
What Does This Mean for Merchants?For e-commerce merchants, this recent spike in mobile commerce is a sign. More people are turning to their mobiles or their tablets to shop for goods and services, which means more areas to sell your product. How can you take advantage of this spike? Make sure your website is optimized for both mobile phone browsers and tablet browsers. If a customer is looking for items to purchase on your site through their mobile device, they might find navigating through the full site discouraging. With a mobile-friendly site, you can take that extra step to accommodate shoppers who might be using a mobile device.
About ECS-WorldECS-World is a global merchant services provider. Through a vast network of acquiring banks, we can provide credit card processing services to merchants in the UK, Europe, United States, and elsewhere. As part of our mission to provide complete merchant services to e-commerce businesses, we seek to report on the latest trends in the industry, so that merchants may better coordinate their sales strategies. To learn more about our services or to apply for a merchant account, simply contact us online today.
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