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UK E-Commerce Generates Huge Trade Surplus

Jan 27, 2014
Posted by: admin
Category: General

New reports are indicating that the UK e-commerce market generated a trade surplus of £720 million in 2013, making it the world's top exporter of online retail goods. Experts believe that popular fashion and style brands based in the UK have largely contributed to this trade surplus. The success of the UK's e-commerce exports are expected to continue in 2014.

UK e-commerce

Global Searching Helps UK E-Commerce

The globalization of UK e-commerce caused the huge trade surplus in 2013. Studies show that international search capabilities and marketing efforts helped to increase awareness and availability of popular UK brands. The UK was the number one e-commerce exporter in 2013, followed by the US with £110 million, and Germany with £12 million. The Telegraph reports that this is due to the UK having more popular e-commerce brands per capita than its competitors.

UK Fashion Brands Sell the Most

The Telegraph also stated that UK e-commerce fashion brands, such as Net-a-porter, ASOS, and Farfetch have largely contributed to the market boost. While the UK's total e-commerce market is still lower than that of the US and China, the global demand for these fashion brands has led to the UK being the top nation in e-commerce exports. Online trade between top e-commerce countries is predicted to rise to £79 billion by 2020, and if this trend continues, the UK could still be the leaders in e-commerce exports.

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