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3 Ways Ashley Madison Will Change the Online Dating Industry
For the last month, consumers around the world cannot avoid the headlines about the fallout from the Ashley Madison hack, in which the personal information on its 37 million users was compromised. What we find interesting, however, are the effects – short term and long – it will have on the online dating industry:
- Will it cause a spike in online dating website subscriptions? We believe so.
- Will it invoke improved security and privacy standards? No question.
- And – all laughter aside – will it trigger an increase in legal services? We give an emphatic yes.
How Will it Impact Online Dating?Since the Ashley Madison breach was made public in mid-August, Instabill web administrators saw a slight, immediate uptick in views on our online dating merchant accounts page on the Instabill website, beginning that very week. Thinking long term, online dating websites will be the beneficiaries of the breach over the next year, due to an influx of broken marriages.
How Much do Merchants Value Security?E-commerce and brick-and-mortar merchants should adhere to the theory that security standards are always a work in progress; that security and privacy can always improve. Over the last two years, merchants have been caught in a culture of remaining a step ahead of fraudsters, a game of sorts, of whom can stay ahead of whom. Fraud prevention measures such as MaxMind and 3D Secure will be more sought after upgrades for sure. What merchants should also concentrate on, however, is becoming PCI DSS 3.0 or 3.1 compliant, which is also a security feature on Instabill’s menu.
A Windfall for Divorce AttorneysThe Ashley Madison breach will unfortunately result in the end of countless marriages and trigger a windfall for attorneys who specialize in divorce cases. Many law firms looking to cash in will no doubt want to bolster their online presence. With Ashley Madison’s 37 million users worldwide, they won’t be at a loss for business.
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